Dr. Bill Locante, DDS

by on May 4, 2016 | Posted in Portfolio, Websites

This is an entire website built by Artemis Digital, LLC for an oral surgeon – including all web copy and design.

Dr. Bill Locante, DDS

Click the image above to see the entire website live.
Created by Artemis Digital, LLC


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This was a marketing email sent out to an in-house list for Simple Smart Science promoting their probiotic product ProIQ.

simple smart science

Click the image above to see this email driving traffic to the main VSL sales page for Simple Smart Science.

Created by Artemis Digital, LLC

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This was a VSL landing page created for Simple Smart Science promoting their probiotic product ProIQ.


Click the image above to see this VSL sales page for Simple Smart Science
To see this page live and watch the live VSL click here.

Created by Artemis Digital, LLC

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What’s the secret to getting your website to profit and grow? I’ll just reveal it at the beginning of this blog post.

Copywriting. Great copywriting.

And if you’re a beginner when it comes understanding what makes for great copywriting, here are some tips.

First of all, good copywriting is one of the most important principles to having great search engine rankings. Nothing is as important as copywriting to the effectiveness of your website. It’s like your ace in the hole. It contributes to the SEO or search engine optimization of your site.

And since SEO is so important, web copywriting is different than direct mail copywriting. A great web copywriter will know how to incorporate keywords into your website, so that Google and other search engines will more easily be able to find your website and show it to people who are searching those terms.

Powerful copywriting captures your market.

It will help your website profit and grow as well as promote your ideas. Of course, if you go public with your own original thoughts and ideas public it decreases the chances of anyone else taking credit for your ideas or using them as their own. 

Web copywriters create powerful ad campaigns for sales and lead-generation. A web
copywriter can also assist you with corporate communications and help you with marketing techniques.

You’ll know a great copywriter by their ability to turn complex concepts into words consumers can easily understand.

Copywriting is very much about selling. If you hire a great copywriter, you’ll be better off in the end, rather than trying to do it yourself. And great copy is the best secret and the best tool in your toolkit for getting your website to profit and grow.

At our agency, Artemis Digital, we have access to the best web copywriters in the world and we can get you started right away putting great, attention-grabbing copy on your website.

Call us today at 615-336-2286.

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If you have a great product, and you know it but are worried about sending paid traffic to it, your answer is closer than you think. If you REALLY want to grow your business, and increase conversions by up to 400% in some cases, listen up.

Survey Funnel Psychology

There is a strange psychology behind getting customers to answer questions. And it’s the driving psychology behind something called a Survey Funnel.

Getting your prospects to make “micro-commitments” is a simple little trick that increases your conversions like wildfire when it’s done right. 

When you ask a customer a series of questions that guides them down the customized sales funnel you want, you will be amazed how your conversions increase.

How a Survey Funnel Works

For example, let’s say you’re a cosmetic company selling an online course that helps both older and younger ladies learn how to apply your makeup line. When they land on your site, they immediately begin watching your autoplay video selling them on why they need to learn specific techniques to apply makeup at different ages. They need to apply cosmetics in different ways based on their own coloring, skin tone, and age. Also, you can address applying makeup in different ways for different occasions.

At the end of the home page video (or if they try to click away) a survey will pop up right in front of them, asking them simple questions that progressively get more specific. Each question is customized based on the answer to the previous one. At the end of about 7 or 8 questions, you let them know you have the video with the answer to their problem. 

This new video of course, will show a solution to their problem, and it will also let them know at the end, that there is an even better solution to their makeup questions, and they can learn even more secrets in your PAID product. 

No More Fear of Paid Traffic

Survey funnels are like being able to read your customer’s mind. They are a super way to meet objections, increase customer engagement with you, and increase your conversions. 

Contact me today to set up a survey funnel for you. You won’t have to worry about sending paid traffic to your landing page anymore.

Shawn Dady

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Did You Miss an Entire Target Audience?

by on April 8, 2016 | Posted in Blog

Are you leaving money on the table
by not taking advantage of target audiences in secondary markets?

Testing your product’s secondary benefits in a side campaign to different target audiences, can add sales, and open up opportunities for future products

Have you ever thought that your products might have benefits for target audiences you never even dreamed of? Testing these target markets is always a good idea.

For example, say you’ve designed a product for bodybuilders and extreme athletes.

It’s a great target market. They’ll pay good money for proven enhancement products. Their motto is “tear it down and build it up, push to the extreme.”

The recovery drink you’ve created comes with the following features:

* cellular membrane recovery

* mitochondrial generation and efficiency

* cortisol reduction

The benefits for the bodybuilder are that he/she can train harder, recover quickly, grow muscle, and reduce fat. He/she can also have a show-ready body and still feel great!

But what happens when someone who is not part of your target market discovers it?

My best friend Lisa, is an example of someone who is not in the target market for bodybuilders. However, she has two sons that are. These guys are your target market.

Now, Lisa is always in the kitchen with various bodybuilding products like yours lying around on the counters, in the drawers, everywhere. Much to her sons’ chagrin (this is pricey stuff), she uses them as healthy snacks whenever she feels like it. She doesn’t care.

And one day a supplement that your company created called “Extreme Exercise Recovery Drink” surprises her. She tried it, and it did her a world of good.

Now she not only uses this product daily but she’s also hitting the the bodybuilding gym regularly.

So what’s she really doing at the gym? Lisa is indulging in what’s called off-label shopping and she’s stocking up on your product.

Lisa’s not your target market but maybe she should be.

Her burning aches have disappeared. She actually slept the whole night through. And the next day started with energy she hadn’t had in years.

Lisa was experiencing “secondary market benefits.” The product was still doing the very same thing biologically that it did for bodybuilders, but she was experiencing the product differently.

Proteins, combined with delivery agents were feeding her starved muscles. Her mitochondria were given the nutrients now that they needed to supply more energy.

She was finally able to access her fat for energy and her blood sugar levels began to stabilize. Adaptogenic herbs began to retrain her body and brain to withstand the stresses of middle age.  

But Lisa didn’t see any of this on the label. They were just features – some mumbo jumbo on the drink bottle that she skipped over.

All she cared about was that she felt great and wanted more of that drink!

Later Lisa was on the phone, speed dialing all her friends, bragging about how she just experienced the best sleep she’d had in years. “Shhh! Don’t tell anyone about this, but…” She spread the news like wildfire.

You, the manufacturer, got lucky just then. Lisa started an off-label viral marketing campaign for your product

It’s great when it happens. But listen, why leave it to chance?

Once your main product’s promotion is off the ground, you should take advantage of your other research. This research may have showed you information initially that just didn’t quite fit your target market so you didn’t pursue it.

But maybe you should have.

In Lisa’s case – a middle-aged woman not into bodybuilding – when she used your product, her cortisol levels dropped so she could now sleep better. This of course didn’t really matter much to young, fit bodybuilders. Her sugar levels also stabilized and again, not a big deal to bodybuilders, either.

But these are benefits an entire target market that you didn’t think of are experiencing from using your product.

It happens all the time, with a wide variety of product lines. Someone tells a person about a product and it works for their chronic problem. But no one’s aware of it because it’s never been marketed to that audience for that problem. Nothing on the label mentions the relief this person experienced.

The truth is, these consumers are buying the unknown and secondary benefits of your product. benefits vs features

And like Lisa, many times they create a off-label viral marketing campaign. While this is awesome, you don’t want to don’t want to have to depend on this kind of organic marketing – it may or may not occur.

You should squeeze every dollar out of your product by taking the bull by the horns and making these campaigns happen yourself. How?

The key is you MUST discover the secondary market benefits your product. Here’s how.

1.) First of all, take a hard look at your product’s features and benefits.
Analyze and maybe even list them out on paper. Even look at your product’s failings. (Products such as Post-it® Notes and Viagra, are famous examples of successful re-marketing of failures.)

2.) Ask yourself,” What does this product do?”
Focus on the mechanism.  You’ve saw this in the sports drink example.

3.) Now ask, “Who else has a problem this will fix?
Build a test campaign focusing on this secondary market. If that’s successful, you can build out a whole new product line just by tweaking your current products. This could mean a separate label or perhaps you could even do what Mane ‘n Tail did and co-market your products.

With Mane ‘n Tail, this is the exact same shampoo, but on their website they have two entry points. They have one for people and one for equines.


Mane ‘n Tail has used this strategy with great success. They had a manentailproduct for Show Horses. The horses had to have that romantic luxurious healthy look. That wow factor.

Here are the features the company published:

The shampoo formula contains high lathering and ultra-cleansing agents that are fortified with moisturizers and emollients to help leave hair soft and ultra clean. Followed by a conditioner that helps nourish and aid healthy hair growth, leaving hair looking lustrous and silky. These micro-enriched protein formulas help to prevent hair breakage and repair split ends, achieving the goal of longer, stronger, fuller hair…http://manentail.com/about/

Their marketing actually relies on testimonials and a little help from the Budweiser Clydesdales.

Mane ‘n Tail as you can see above, has done a masterful job at co-marketing and targeting a secondary audience previously not thought of.

One product + two markets = MORE SALES. This is key.

To sum up, if you’re confused about benefits vs. features, and want to maximize your sales on a particular product, think about all the target markets it could be used in.

Don’t leave money on the table by not taking advantage of secondary market benefits. Test your product’s secondary benefits in a side campaign to different target audiences. It will add sales and open up opportunities for future products. Artemis Digital is here to do that for you.

As professional marketers this is what we do. We’ll work with your marketing data and do the all the heavy lifting for you. Then we’ll also dig out all the benefits of your products, highlight them in your sales pages, and promote them to all your target audiences.

Contact us today at 615-336-2286.


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by on March 28, 2016 | Posted in Portfolio, Sales Pages, Uncategorized

Cold calling software made easy

Lead management has never been easier. Get a superior workflow, combining a clean and comprehensible activity feed for tracking lead history, with easy access to edit and update the lead. Intelligent queueing lets multiple agents work on the same lists.

Click the image above to see this landing page
Created by Artemis Digital, LLC

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orange-rock-headerThe Dark Threat
of Cyber Crime is Growing

Stay Compliant and Protect Your Agency Data Before It’s Too Late

Avoid the $215,000 Compliance Mistake

As a city, county, or state government office, you have a lot at stake. What if your agency’s data was hacked? Are you prepared to deal with the embarrassing consequences? If a hacker were to leak tax information of private citizens from your city’s database, how would that reflect on you?

What if the data breach was traced back to your agency’s lack of security and compliance? Can you imagine the repercussions for you and your agency?

Are you prepared for the enormously expensive fine if someone in your department sends a simple email that isn’t HIPAA compliant? In Washington State, Skagit County was fined $215,000 for its HIPAA violations.

Consider for a moment. If the Feds handed down a mandate tomorrow requiring FIPS 140-2 encryption of all property tax data, where would you turn?

If you’re a procurement officer for an agency, you’re on the “hot seat” so to speak. It’s imperative that you stay current on all security mandates from the Federal Government, mainly because these are put in place to combat a very real enemy – the growing threat of cyber crime.

It’s Happening – Proof of the Growing Cyber Crime Threat

Cyber crime against government agencies is on the increase. The number of these types of cyber incidents has jumped 35 percent between 2010 and 2014, from roughly 34,000 to about 46,000, according to a recent report by the Government Accountability Office.1


Cyber experts are now predicting that in 2015 there will be a even more dramatic increase of government networks being compromised.2 And of course, Chinese hackers have been rumored to be the #1 threat to our national cyber security. No surprise there.

So what government agencies are the latest victims of hacking? None other than the White House, the USPS, the State Department, and the National Oceanic and Atmospheric Administration (which includes the National Weather Service and satellite data as well.) If they’ve been compromised, your agency certainly could be as well.

Cyber security and intelligence experts are sounding the alarm far and wide that these security breaches are only the beginning. Government agencies have a reason to worry, there’s no doubt about it.

Unfortunately, as a city, county, or state government office you may not feel prepared for this kind of threat. You may not feel you have the proper manpower or feel at all qualified to stay compliant with all the security mandates needed to counter this intense level of cyber security threat.

But Orange Rock is prepared. We understand that you need top-level security and lightning-fast mandate compliance for your sensitive data. We also know that you want it to be solid, reliable, and affordable.

And that’s exactly what we offer.


Security and Compliance – The ORock Promise

Security and compliance are the Orange Rock (ORock) promise. These are the #1 reasons we created ORock Cloud, the superior data security and compliance system for government agencies.

With the ORock Cloud you get all the IT you need – without the staffing, without the huge budget, and without all the infrastructure.

With Orock Cloud, your agency’s data and emails will meet all of these industry compliance standards:

  • PCI DSS Requirement 8 – security standards for credit card data
  • FFEIC – security standards for Internet banking financial data
  • NCUA – security standards for credit union data
  • HIPAA/HITECH – security standards for dealing with private medical information
  • CJIS/GFIPM – security standards for criminal justice/law enforcement agency data

For one low monthly subscription to the ORock Cloud, your agency will:

  • Receive 100% rock solid, hacker-proof data security
  • Maintain 100% compliance with all federal mandates and tight security standards
  • Never have to worry about IT staffing again

All your sensitive data will be moved into the ORock Cloud. Emails you send will be compliant with all existing security standards (listed above). Any and all new federal mandates for cyber security will be instantly applied to your data.

Users can access their own data securely and remain in compliance with current law. For example, a private homeowner would be able to interact with your website and pay their property taxes online without violating the federal data privacy laws.

And the cloud even provides you with mobility – you can access your government data in any remote location away from the office, and still enjoy 100% data security and 100% mandate compliance.

Everything will be covered, everything will be secure.


How do we do it? We don’t go small. We are the #1 provider of security for government agencies. We are the most unique data security company in the industry today, using the most secure protocols on the planet.

Even More Unbelievable Layers of Protection For Your Data

ORock’s encryption for your sensitive data is so secure and safe that we also meet the FIPS 140-2 accreditation standards, a U.S. government computer security standard used to accredit cryptographic modules. We have the highest rated FIPS 140-2 encryption on the planet – nothing is safer for your data.

Not only that, but we also offer 2FA user security protocols, meaning that users must be well-authenticated before gaining access to anything. Two Factor authentication adds another layer of security to your user logon sequence, by requiring not only a username/password, but also a biometric, such as a retina scan or a fingerprint.

For added protection, ORock Cloud makes sure your sensitive data is not stored all in one place. It is spread out across many servers (and we tell you where) and protected by several firewalls of security as well.

No bad bot or malware could ever steal data because it could never find all the pieces. One record could be located in several data centers across the country.


Excellent Features and Superior Customer Service as Well

In addition to all this, ORock Cloud also provides your agency with huge amounts of RAM for processing complex requests as well as terrabytes of data storage – more storage than you’ll ever need. And we give you the additional benefits of 24/7 NOC monitoring and USA-based customer support.

Customer support is one of our highest goals and we want to provide you with the best, any time of the day that you need it.

With ORock Cloud you get:

  • No hacker, bad bot, or malware intrusions
  • No compromised data
  • No non-compliant emails
  • No IT staffing
  • No IT infrastructure
  • Extreme 2FA logon security
  • Extreme FIPS 140-2 airtight data security
  • Extreme layers of firewalls
  • Extreme amounts of RAM, data storage, daily backups, 24 hour NOC monitoring and 24/7 customer support
  • Data spread over multiple servers
  • User Mobility
  • Everything handled for you for one low monthly fee
  • Unbelievable benefits to your agency and at an affordable price for your budgetWhat could be better?Contact us now to get started and one of our Data Security Experts will start the process of customizing a solution to fit your agency’s needs. We offer you personalized cloud strategy sessions and a free needs assessment as well.Imagine never having to worry again about compliance or data security for your sensitive agency data. Wouldn’t that be a relief? Security and compliance. This is the ORock Cloud promise.

(1) http://www.cnn.com/2014/12/19/politics/government-hacks-and-security-breaches-skyrocket/

(2) http://www.gtcybersecuritysummit.com/2015report




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If You’re a Woman
Your Life Will Change Forever
WhenYou Discover
These Financial Secrets

86% of Women Give up Their Comfortable Lifestyle When They Retire … Become one of the 14% who don’t.

Think about this. You as a woman are more than capable of taking control of your finances, your health, and your future. You can do it.

By the end of next month, you could have extra money flowing into your bank account. You could be feeling relaxed and hopeful about your future for the first time in years. You could feel that wonderful sense of confidence and empowerment that only comes from success. 

All because you signed up for a free subscription to a newsletter.

Within a short period of time, you’re going to have an “Aha Moment.”

You’re going to look at yourself in the mirror and say: “I can’t believe I’m achieving all this just by trusting my natural instincts as a woman!” The difference in your health, your finances, and your confidence will be noticeable to everyone.  

And here’s the best part. It doesn’t matter where you’re starting from. You can be young, elderly, wealthy, poor…whatever! No matter where you are in life, you’ll be able to do it.

That’s my goal for you. And I have very a personal reason for wanting you to succeed.

A Special Invitation for Women
Who are
 Looking for Financial Empowerment

Hello, my name is Sandy Franks.  

WFE2If you search the internet about me, you will find that I am a well-known and respected financial writer.  I’ve been fascinated by the world of high-stakes finance and I’ve even co-authored two books on the subject. But I’ve always had a place in my heart for helping other women.

So you can imagine the shock and horror I felt when financial devastation hit within my own family.

My father-in-law passed away leaving my mother-in-law to sort out all the finances at a time when she was most vulnerable. His pension, the estate, their savings and investments, and so on…it was all on her grieving shoulders. 

Then came the frightening questions. How much of her life would have to be sacrificed now that he was gone? How much would be left? It was heartbreaking to watch.

Honestly, it was a real eye opener for me. My life’s purpose became clear.

Seeing how unprepared she was for the devastation, I decided that it would never happen to me. And I didn’t want it to happen to any other woman either.

I realized that all of my training, experience, and relationships had led me to this point. That’s why I created this newsletter specifically for women. I want you to be prepared.

Even more, I want you to be empowered.

Join me …
And Sign Up for
The Women’s Financial Edge
The Women’s Financial Edge Newsletter is a publication
of The Women’s Financial Alliance (WFA).

We are a community of intelligent, capable women dedicated to helping each other build a secure and comfortable financial future. We want to help you make good decisions and put past financial burdens behind you. We promote a mindset in women that says “I trust my instincts – I can do this.”  

We want that confidence for you as well.

As women, we face a unique set of challenges when it comes to meeting our financial goals. Between kids, husband, and career, sometimes we find ourselves in financial situations that we are unprepared for. We need an edge, a financial edge.

That’s exactly what we offer when you subscribe for free to The Women’s Financial Edge newsletter.

I’m honored to have some amazing and successful friends and advisors. Every week, I tap into my network of expert contacts to bring you a variety of golden financial opportunities –  but with a very special twist.

Each opportunity, each topic, each offer …
has been designed with your
natural abilities as a woman in mind.  

All of the tips I send you will have a female-oriented, holistic approach. Some scenarios will fit with your situation and some won’t, but all the suggestions I send will enrich and empower both you and your family.

You see, after over twenty years of writing for the financial industry, I got sick and tired of the adversarial, winner-take-all approach of Wall Street. I saw through the lies.

I discovered that women have natural financialplanning abilities which are usually superior to most of the popular investment services out there.

There are ways for you to make more money than the “traditional” investment options you are being sold. Best of all, these opportunities put the power in your hands, not in the hands of some impersonal stock broker.

At The Women’s Financial Edge, we help women be more more aware of these hidden financial treasures. We bring these golden opportunities for women to light. We believe our newsletter is key to building abundance in all areas of your life.

Women know that a successful life
is also a balanced life.

Each issue of The Women’s Financial Edge is teeming with information, insights, and recommendations from our panel of female experts. These women are best-selling authors, millionaires, and leading female entrepreneurs.

They share their wealth-building and retirement strategies. They offer personal finance and health advice; all designed to give you the confidence you’re looking for.  

Confidence to put your natural talents to work.

As you increase in confidence and knowledge, financial decisions become easier and less stressful. After all, they say the best investment is the one that lets you sleep well at night.

At WFE, our number one priority is to see that you have the knowledge, resources, and tools to achieve peace of mind – and not just financial peace, but also financial affluence.  

Imagine being financially affluent – independent and self-sufficient – never having to depend on a spouse or partner again. That’s our goal.

Here’s just a little peek at what we have in store for you:

  • Which stocks to buy and which to avoid
  • How to ask for a raise and get it
  • Clever ways to stretch every dollar you earn
  • How to get freebies from Uncle Sam and other institutions
  • Simple ways to generate extra income on a monthly basis
  • How to start your own “kitchen table” empire
  • How to get the best deals on everything from cars, to groceries, airfare, clothing and so much more.

I could go on telling you about The Women’s Financial Edge, but the best thing really, is to see it for yourself.

Join our community.

Stop worrying about how to pay for your kids’ college tuition. Learn how to handle those unexpected, expensive emergencies.  Plus, you definitely won’t have to worry about being a financial burden on your children.  We help you prepare for all of it, as only a woman can.

Let’s get started! Sign up for our The Women’s Financial Edge today.

The Women’s Financial Edge ( button)

And you’ll also get instant access to this free report to get you started right away:

The Best-Kept Secrets of
Successful Women

Discover some of the top success secrets
from our expansive panel of experts

For example, you’ll discover:

  • 5 critical lessons to building a long-lasting, loving relationship that every kindergartener learns
  • The secret to turning criticism into success, all while having the time of your life 
  • Save three to six month’s salary for emergencies, right? WRONG.  Know how much you REALLY need to take care of your family.  (It’s not what you think.)
  • The secret to living a truly rich and fulfilling life…in just 14 words.  (Hint:  It has nothing to do with money)
  • How leaving your personality out of your investment strategy could be costing you thousands of dollars 
  • The absolute best way to keep your body and brain youngwithout exercise–this technique adds years to your life and vibrancy to your health
  • The little secret that helps you get more done in one day than most people do in a week.
  • Discover this delicious, all natural appetite suppressant that reduces hunger by 28%, destroys dangerous visceral fat, cuts cholesterol and kills inflammation–Your grocery cart should never be without it

And much more.  

Get your FREE copy of The Best-Kept Secrets of Successful Women instantly when you sign up to receive The Women’s Financial Edge today! Just enter your email here:


Privacy Policy

I look forward to helping you create a comfortable financial future for you and your family.

All the best,

Sandy Franks

Publisher, The Women’s Financial Edge and Crusader for Women’s Rights to Wealth

P.S. Subscribe to the Women’s Financial Edge to build confidence and learn to use your natural instincts to take control of your finances, your health, and your future.

P.P.S. Remember, in just 30 days your life can be dramatically different.  I’m excited to hear from you as you share your success.


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This was a landing page created for Weiss Research and The Safe Money Report.


Click the image above to see this sales page for Weiss Research
Created by Artemis Digital, LLC

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